Have you ever wondered how much do YouTubers get paid for sponsored videos? The current average ranges between $10 to $50 per 1000 views as it varies based on several factors.

For example, your income may differ with your channel’s popularity, the content you post, the time of day and year you publish, and the type of sponsorship you obtain.

Below we cover all this and more!

What Is a YouTuber?

YouTubers are individuals who regularly produce content for YouTube—the world’s most popular video-sharing platform and the unique 16.5 million Australian visitors per month made Youtube one of the top social media sites for that.  

These personalities and influencers are often considered microcelebrities by fans of a specific field, topic, trend, or hobby.

However, with the ever-changing nature of celebrity culture, the public has started recognising them as trustworthy and unbiased opinion formers. For that reason, brands and companies have started seeking them out to promote their products. 

How much do YouTubers get paid for sponsored videos?

Youtube videos are the third most used format by influencers, and YouTubers are taking advantage of this hidden gem. First, the income you can expect from your YouTube sponsorship will vary based on whether you publish a brand advertisement or a sponsored mention.

The most basic type of sponsored content YouTubers make is implementing a simple mention of a specific brand or company at the start or the middle of their regular video content.

Doing so will usually earn you around 20$ to 30$ per 1,000 views paid within a specific time period. However, you can also negotiate a set sum based on your average video traffic.

Fully Integrated Videos

The most lucrative type of sponsored content you could publish are fully integrated videos, as they focus entirely on reviewing and testing a brand’s product or service.

Unlike sponsored mentions, these videos are shot like commercials highlighting the benefits of certain products. Therefore, you could ask for a good sum of money for your efforts.

On average, you could get up to 5 to 10 times more than sponsored reading. In addition, some content creators also get affiliate commissions and free products for such videos.

How Much Do YouTubers Make on Average?

Sponsors aside, YouTubers also make money by allowing ads in their videos, adding affiliate links in their descriptions, or even creating additional influencer revenues on other platforms.

For instance, a recent study reveals that an average mid-tier YouTuber earns about $18 for 1,000 ad views, coming up to $3 to $5 per 1,000 video views.

So, if you manage a smaller channel that gets 10,000 views/day, you can earn up to $11,000/year, while larger channels with 150,000 views/day can rake in up to $165,000.

Note: Dig into more useful stats about the influencer marketplace in Australia in this article!

How to Get a YouTube Sponsorship?

If you are asking yourself: “How many views on YouTube till you get paid?”, you should first learn how to attract sponsors to turn your passion into a lucrative career.

The best thing about YouTube is that even smaller and less popular content creators can get brand sponsorship. If you are one of them, follow a few useful tips and tricks:

After realising your potential, you can start contacting brands with a prepared media kit, especially those in an industry close to your niche and smaller businesses. Your YouTube channel resume should include your subscriber count, audience demographics, content niche, previous brand collaborations, and anything that proves relevant.

  • Update your channel thoroughly;Post new content regularly;Create visually-appealing thumbnail images;Use detailed descriptions for your videos;Create quality videos for your target audience;Learn about YouTube SEO principles;Remind viewers to subscribe and click through.

Note: The YouTube Partner Program (YPP) helps creators get a share of the ad revenue on their videos, which is the primary method of monetisation before seeking sponsorship. To join the YPP, you must meet certain criteria, such as having more than 1,000 subscribers.

What to Consider When Searching for a YouTube Sponsorship

When making a sponsorship offer to a YouTuber, brands and businesses consider factors like:

  • Number of subscribers—the more subscribers a creator has, the greater the reach and influence of his sponsored content, thus driving a higher sponsorship cost;Video views—the number of views is an indicator of your channel’s popularity, which in turn will increase the popularity of any products you sponsor;Video engagement rate—quality and intriguing content is liked, shared, and commented on more, which also increases its average video watch time;Type of influencer content—the type of content a YouTuber makes attracts a certain type of audience, which may be a hit or miss for specific brands.Number of social media followers—a more significant following on other social media platforms increases the YouTuber’s chances of landing a lucrative sponsorship.

Companies generally find YouTubers to sponsor by manually searching for specific hashtags and keywords on Google and YouTube. However, larger brands also hire influencer agencies that handle the entire marketing campaign, including engaging new talent.

Bottom Line

So there you have it! Now you know how to earn all that YouTube money per view, so if you’re thinking about becoming a content creator, remember that promoting products can be a great way to earn money, but you have to make sure you’re fully committed to your channel.

1. Do YouTubers make money if you skip ads?

YouTubers are only paid if someone watches at least 30 seconds of the ad or interacts with it. So they don’t make any money if an advertisement is skipped. However, some YouTube ads are unskippable, making it easier for content creators to get paid.

2. How to find the right YouTuber?

If you are a brand marketer looking to freshen up your marketing campaign, look for new and popular YouTubers operating in your industry and compare their subscriber and view statistics to ensure you hire one that spreads your message to a larger audience.

3. Who is the highest-paid YouTuber?

If you are wondering how much do YouTubers get paid for sponsored videos, especially the top earners, the latest data shows that Justin Bieber is ranking No.1 with a net worth of US$226 million and 27 billion views. He is closely followed by:

  • Jeffree Star—US$200 million and 2.55 billion viewsStevin John aka Blippi—US$40 million and 12 billion viewsFelix Kjellberg aka PewDiePie—US$40 million and 28.2 billion viewsLogan Paul—US$35 million and 5.8 billion views