How does it work in real life?
Let’s try advertising a discount that’s UNDER the 100 rule.
Say your product is $80, and you’re going to discount your product by $20. Although a big discount, the dollar figure falls underneath 100. Let’s see how the rule of 100 works with this pair of sunglasses. Let’s go!
Use ‘The Rule of 100’ when you advertise a discount
The rule of 100 tells us that because the saving is under $100, then we should be confident that the version with the % will be much more effective when you’re working out how to advertise a discount. Let’s see how it sounds and looks.
We definitely agree. Go forth and discount! The ‘Rule Of 100’ has been inside the toolkit of marketers and retail experts for years, and now you can use it in your own collateral too! Feel free to comment your thoughts, share this post to help your own community or bookmark for when you’re ready to advertise a discount for your next product.
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