How Duolingo Created A Formula For Success On Tiktok
Best of all, TikTok is having a tangible impact on their business. Duolingo has skyrocketed to the #1 education app in the Apple App Store. Many may be tempted to call Duolingo’s success a fluke. That they got lucky. However, in deconstructing how the account evolved it becomes clear Duolingo’s success is no accident. Their success is the byproduct of a coherent strategy. The company (along with their eerily threatening owl mascot) was methodical in their approach....